BRANOVA
The website is the start line
For a run or marathon, the website isn't a brochure. It's the registration desk, the payment counter and the information booth, all at once, and it gets its heaviest traffic in short bursts right after every announcement.
We've built event platforms for Six Yards Strong, a women-only saree run with editions in multiple cities, and IronLife Marathon, an endurance-run organiser. Here's what an event registration site needs to do well.
1. Editions, categories and capacity
Most running events aren't a single race. They're several distances, sometimes across several cities and dates. The site needs a clean structure:
- Editions: each city or date with its own venue, timing and route
- Categories: 3K, 5K, 10K, half marathon, each with price and age rules
- Capacity: slots per category, with automatic close or waitlist
When this structure is right, adding next year's edition takes minutes, not a rebuild.
2. Registration that doesn't lose people
Every extra field on a registration form costs sign-ups. We keep it to what the organiser actually needs: participant details, category, T-shirt size, emergency contact and medical declaration. Group and family registration lets one person sign up several runners in one payment.
Then the essentials after payment:
- Instant confirmation by email and WhatsApp
- Downloadable registration receipt
- Bib number and kit-collection details closer to race day
3. Payments and early-bird pricing
Online payment with UPI and cards is a must. Pricing usually changes over time (early bird, regular, late), so the site switches price automatically on the right dates. Discount codes help with corporate groups, clubs and partners.
4. An admin dashboard organisers actually use
Organisers need to see, at any moment, how many people have registered for each category in each city, how much has been collected, and the T-shirt size split for ordering. They also need to export the participant list for timing partners and kit packing. We build that into a simple dashboard.
5. Marketing that fills the start line
A great site with no traffic is an empty race. The idea behind Six Yards Strong, women running in sarees, was powerful, but it still needed to reach people. Paid social campaigns, community partnerships, WhatsApp updates and countdown content turned the idea into six thousand sign-ups.
Registration spikes after every announcement. The website has to stay fast exactly when everyone shows up at once.
Organising a run or event?
If you're planning a marathon, a community run or any ticketed event, see our event marketing service, browse the portfolio, or talk to us about your next edition.