BRANOVA
Google Ads can be a money printer or a money pit. The difference is rarely the budget — it's the strategy behind it.
Where ad budgets get wasted
- Bidding on broad keywords with no buying intent
- Sending clicks to a generic home page instead of a landing page
- Ignoring negative keywords that drain spend
- Not tracking which clicks become actual customers
Build campaigns around profit
Target high-intent keywords, match each ad to a focused landing page, and track conversions — not just clicks. Then pour budget into what proves profitable and cut what doesn't.
Clicks feel good. Conversions pay the bills. Optimise for the second.
Set up proper conversion tracking before spending another rupee. You can't improve what you can't measure.