BRANOVA
Typography is the silent workhorse of web design. The right fonts make your content effortless to read and your brand feel professional; the wrong ones do the opposite.
Typography done right
- Prioritise readability above all else
- Limit yourself to two complementary fonts
- Use clear hierarchy to guide the eye
- Ensure ample size and spacing on mobile
- Match the font's personality to your brand
Readability wins
A beautiful font nobody can read is a failure. Comfortable line length, generous spacing and strong contrast keep visitors reading — and reading leads to action.
If they can't read it easily, they won't read it at all.
Audit your site's fonts for readability on mobile. Small typographic fixes often make a big difference to engagement.